What is on-site SEO and Off-site SEO - ninja2tech


Monday, May 18, 2020

What is on-site SEO and Off-site SEO

What is on-site SEO and Off-site SEO 

Now I would like to quickly explain the difference between what is called on-site and off-site SEO  factors. This is also known as on-page and off-page. Now firstly on-site SEO. That basically relates to anything you do within your actual website and here are some examples. It�s not an exclusive list but these are some of the important ones.

on-site seo

 There�s things like your domain name. Ideally you should have your keyword phrase within your domain name. So, my training website for SEO is called www.4seotraining.com.au, so it has a domain name with the keywords embedded within it. Now probably the most important on-site SEO factor of all, is the title, the HTML title. This can make the difference between good SEO and basically not being found. So even if you get this right but totally mess up 

everything else, you�ve still got a shot at being on the first page, that�s how important the title is. So, there is a video on these various bits and pieces. As I say, the most important one of all is the HTML title. Probably next in importance will be things like Alt tags, Headings and Anchor Text. Those are probably the three most important ones after the Title. So, ALT tags, again there�s a video on that. An alt tag is basically a tag, a hidden bit of information behind the pictures that you upload to your website, so Google can understand the text within your page, as it doesn�t really understand what the pictures are about, so the idea of the Alt text is, it basically tells Google,

on-site seo

 it gives Google some information about the pictures. Headings. You can have headings 1,2,3,4,5, and 6 if you want to. But from an SEO point of view, the important headings are the H1 and the H2, which is the primary heading and the secondary heading. So again, you want to try and get your keywords within the headings on the page. Again, there is a video on that. Next, we come to Anchor Text. Anchor Text is purely the text within a clickable text link. Quality content. This is very important. There�s no point doing in doing SEO if you don�t have a good website to start off with, so spend a little time producing good quality content, that people would actually want to read. The loading speed of each page is important, especially on mobiles, so that is something

 you need to pay attention to. The next on-site factor would be things like, have you got an XML site map and an HTML site map? Again, if you�ve got no idea what those are, check out my other videos. They are just ways of helping Google to find its way around your site. The way you set up your internal linking structure, within your website. Again, that�s an important SEO factor. And again, as always, there is a right way and a wrong way of doing this. Broken links. Google is totally unimpressed if it finds broken links on your website, you might get away with one or two, but certainly you want to check your website on a regular basis, just to make sure you haven�t got any broken links between your pages, or indeed a broken link from your website to somebody else�s website. The hosting location, that can affect your SEO. If you�re interested in local business within a particular country, or particular part of the country maybe, then try and get local hosting, 

so for instance I�m in a city called Perth in Western Australia, and all my hosting is done within Australia. Duplicate content, that�s another issue you need to think about. Some of these factors are plus factors, and some are negative factors. Duplicate content is certainly a negative factor that you need to be careful of. So, what you do not want to do ever, is basically copy and paste information from one page to another page within your website. If you want to create similar information, create it from scratch, do not copy and paste it. Then finally of course, these days you need your website to be mobile friendly. So, this is not a complete list, but gives you some idea of the what�s called,

 on-site SEO factors and you need to get all of these right. So, what is off-site SEO? Primarily it�s links, ideally links from other websites. But also, links from your own social media. So, if you got things like a YouTube channel, Facebook Google plus, LinkedIn, Twitter, Pinterest etc., you want these all set up with links back to your site. And ideally you want links from other people�s blogs, other people�s Facebook pages and all the rest of it, so the more links you get the better. But there is a proviso here. Really these days what you want are links from sites that are relevant to what you do. So, for instance I�m primarily interested in SEO training, so having a link

 from say a widget manufacturer doesn�t really help me. I would benefit from fewer high-quality, relevant links rather than lots and lots of low quality links. Incidentally once people become aware of the fact that links are important from an

off-page seo

 SEO point of view, they may be tempted to go and buy links. You must never ever do that because Google is extremely good at finding out what are called �link farms� and if you sign up to a company that basically provides you with a whole bunch of links, for a small amount of money, then that is a very good way of getting yourself banned from Google these days, because it specifically breaks the Google guidelines. If you haven�t already seen it, try searching using 

the phrase �Google Webmaster Guidelines� and that will take you to a page on Google�s website, and on there it will basically give you some tips on things to do and things not to do. One of the things you mustn�t do is break the guidelines, and the best way of breaking the guidelines would be to buy links. And as I say that can get your banded so beware. Link building is something that should occur naturally, certainly if you listen to Google. Google takes a point of view that if you�ve got really high quality content, then people will start naturally linking to you. Obviously,

 it depends what your websites about. I have a number of businesses and one of my businesses is, I sell computer training materials, to basically individuals or organisations that deliver training. Things like Microsoft Word and what have you. And on that website, I make freely available samples of the complete courses, so not surprisingly, I�ve got literally thousands and thousands of links and I didn�t ask for one of them. Because the quality of the content is so good, and it�s freely available as a sample, then an awful lot of people from good websites have linked to that website. So, that sort of emphasises the fact that if you produce good quality content, people 

will link to you. One of the tricks that you can do, to try and get people linking to you, is to produce tips and tricks sheets or you know, the 101 sheets or something like that. In my case a tips and tricks for SEO, or SEO 101. And just a simple page with maybe a download on it will actually attract an awful lot of links from other people Another great way that people miss out on in a lot of cases, is to use YouTube, the second most widely used search engine after Google itself. And Google own�s YouTube. So, if you can establish your own YouTube channel, and have original content on it, you will find that you get an awful lot of traffic through to your website. So, those are the sort of things you need to consider when you�re talking about off-site SEO factors.

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